Blog

Insights from the trenches of inbound.

Strategies, engineering deep-dives, hot takes, and the occasional rant about sales tools that should have been retired years ago.

Marketing6 min read

The Death of the MQL: Why Intent Signals Beat Form Fills

Marketing qualified leads were a good idea in 2015. It's 2026. Time to score on what actually predicts revenue.

James Rodriguez·Feb 28, 2026
Engineering12 min read

How We Cut Lead Response Time From 4 Hours to 3 Seconds

A technical deep-dive into building a real-time routing engine that doesn't choke under load. Spoiler: it involves a lot of edge computing.

Alex Kim·Feb 21, 2026
Revenue Ops7 min read

Sales Routing: The $2.3M Problem Nobody Talks About

Bad routing doesn't just annoy your reps — it costs you millions in missed revenue. We did the math so you don't have to.

Priya Sharma·Feb 14, 2026
Product5 min read

Company Enrichment Without the Enterprise Price Tag

Why are you paying $30K/year to know your leads' tech stack? We built enrichment into the platform. Here's how it works.

Sarah Chen·Feb 7, 2026
Product9 min read

Cactus vs. The Stack: Replacing 7 Tools With One

We asked 50 RevOps teams to list every tool in their inbound stack. The average was 7.2 tools. The median frustration level was 'very.'

Marcus Webb·Jan 30, 2026
Strategy10 min read

The RevOps Playbook for 2026: Less Stack, More Impact

Every year we say 'this is the year of consolidation.' This year we actually mean it. Here's the playbook.

Priya Sharma·Jan 23, 2026
Engineering15 min read

Building an AI Router That Actually Routes

Everyone's slapping 'AI' on their routing. Here's what it actually takes to build intelligent lead routing that works in production.

Alex Kim·Jan 15, 2026

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